Martha Kendall Custard, Author at Supply Chain Link Blog

About Martha Kendall Custard

Martha Kendall is a freelance B2B SaaS writer who loves creating strategic blog posts that drive traffic and conversion. When she’s not writing about marketing, you can find her petting fluffy cats and reading good books.

The State of Just-in-time Supply Chains

Prior to Covid-19, a lean, just-in-time global supply chain model was ideal. Fast-forward and you may be wondering - how did the JIT supply chain model fare?

By Martha Kendall Custard|2023-07-25T14:54:55-04:00July 26th, 2023|Demand Planning, IBP, Inventory Management, S&OP, Supply Chain, Supply Chain Strategy, Supply Planning|

Surviving the Impact of Holiday Returns on Demand Forecasting

Businesses can almost guarantee a jump in returns following the holidays. How can you account for returns in your demand forecasting?

By Martha Kendall Custard|2023-01-10T08:37:00-05:00January 10th, 2023|Demand Planning, Forecasting, Holiday, Inventory Management, Supply Chain|

Battle of the S&OP Methods

This blog discusses the pros and cons of the three most common S&OP methods: top-down, bottom-up and countercurrent planning.

By Martha Kendall Custard|2022-11-15T08:31:30-05:00November 15th, 2022|Demand Planning, IBP, S&OP, Supply Chain, Supply Planning|

How to Mitigate the Bullwhip Effect in Today’s Market

One flick of the wrist triggers a wave of disruption that grows the deeper it penetrates the supply chain. This blog explains the bullwhip effect, how the pandemic exacerbated it and tips on how to mitigate the effect.

By Martha Kendall Custard|2022-12-07T14:52:04-05:00September 13th, 2022|Demand Planning, IBP, Inventory Management, S&OP, Supply Chain, Supply Chain Optimization, Supply Planning|