In the simple version of supply chain management (SCM) the goal for demand forecasting in the tactical decision tier is prediction accuracy. In the wiser version, the purpose is expanded to include an understanding of your demand (demand profiling)...
The director of Supply Chain (or inventory, manufacturing, analytics, customer order fulfillment, etc.) has pulled together a cross-discipline team to identify potential enhancements in managing the demand-supply network (DSN) that will result in improved business performance. Typically, these enhancements focus on better coordination and more intelligent decision with respect to matching assets with demand across