A demand-driven supply chain management process, no matter the industry, is built based on some fundamental principles. These principles are applied taking into consideration the requirements of the particular industry or company involved.
A Demand-driven Supply Chain (DDSC) is defined as a supply chain management method focused on building supply chains in response to demand signals. The main force of DDSC is that it is driven by customer demand. In comparison with the traditional supply chain, DDSC uses the pull (Demand pull) technique. It gives the market opportunities to share more information and to collaborate with others in the supply chain.