Should I Use Order Lead Time for Demand Segmentation?

To set the foundation for this discussion, let us first look at the definition of order lead time. Order lead time is the time gap between the date when a customer places an order and when they expect to receive the product. Typically, in a B2B environment, the expectation is that there will be some gap between the two dates, and in many cases, this gap can be negotiated.

By |2019-04-13T23:09:08-04:00March 27th, 2018|Demand Planning, Segmentation|

8 Common Issues to Avoid When Creating a Customer Segmentation Strategy

Thinking about creating a customer segmentation strategy? Here are 8 common pitfalls to avoid. Customer segmentation provides a strategic way for aligning services and profitability. For businesses looking to improve bottom line results and the cash conversion cycle, creating an effective customer segmentation process is invaluable.

By |2019-04-13T23:09:30-04:00March 21st, 2017|Segmentation, Supply Chain Strategy|

Pin It on Pinterest