What is the Supply Chain “Maturity Model” Buzz? Aside from the terms big data and analytics, the most common buzz word in supply chain solutions is “Maturity Model”. As a 40+ year veteran of campaigns to bring better analytics to bear on key organizational decisions, my immediate reaction was: another buzz word with more hype than substance glossing over or ignoring a rich set of outstanding prior and current work that can be an inconvenient truth. Words of wisdom such as – how can we move forward, if we don’t know where we are going – seem obvious and a dangerous simplification!