Hellen Oti-Yeboah

About Hellen Oti-Yeboah

Hellen is the Marketing Manager at Arkieva, managing all aspects of Arkieva’s marketing initiatives. A passionate technology enthusiast, Hellen is always looking for new ways to use technology to improve results and connect with prospective and existing clients. When she's not strategizing or implementing cool marketing ideas at Arkieva, Hellen enjoys experimental cooking with her 'newly created Masterchef recipes.'

When Demand Planning Goes Wrong: Lessons Learned from United Airlines Overbooking Issue

What demand planning lessons can we learn from the recent United Airlines Overbooking Issue?

By | April 17th, 2017|Demand Planning, News and Trends|0 Comments

[Webinar] Using Predictive Analytics to Drive Sales and Delight Customers

In today’s data-driven world, we’ve become accustomed to companies predicting what we need even before we think we need them. A purchase on Amazon will immediately suggest other products that might be of interest. Similarly, Netflix can predict the type of movies that you might enjoy based on your previous TV watching habits. Companies such as Netflix and Amazon take advantage of predictive and prescriptive analytics to increase customer engagement and sales.

By | April 3rd, 2017|Events|0 Comments

8 Common Issues to Avoid When Creating a Customer Segmentation Strategy

Thinking about creating a customer segmentation strategy? Here are 8 common pitfalls to avoid. Customer segmentation provides a strategic way for aligning services and profitability. For businesses looking to improve bottom line results and the cash conversion cycle, creating an effective customer segmentation process is invaluable.

By | March 21st, 2017|Segmentation, Supply Chain Strategy|0 Comments

SAPInsider SCM 2017: Two Demand Planning Sessions That You Shouldn’t Miss

From discussions on enabling advanced business processes and improving supply chain visibility, to supply chain technology trends, the SAPInsider SCM 2017 in Orlando Florida, is set to be a fun learning and networking experience for supply chain professionals using SAP systems.

By | March 8th, 2017|Events|0 Comments

[Infographic] Forecast Improvement Steps: Simulate, Measure, Refine

The forecasting process in demand planning sets the stage for all other planning activities including bill of material (BOM) and finished goods inventory optimization. Demand forecasts can also affect perfect order fulfillment rates, customer satisfaction and ultimately bottom line results.

By | February 13th, 2017|Forecasting, Infographics|0 Comments

B2B Demand Sensing: 7 Things You Must Know

In webinar on B2B Demand Sensing, we discuss practical examples of how upstream manufacturers are using B2B Demand sensing to reduce inventory costs and identify additional sales opportunities.

By | February 9th, 2017|Demand Planning, Demand Sensing, Forecasting|0 Comments

Forget the Supply Chain of 2020. Here are 3 Things That Supply Chains Need Today.

From talks of an autonomous supply chain, a robotic takeover, drone deliveries in 30 minutes or less; the future of supply chain management presents businesses with the opportunity to transform their processes into a competitive advantage.

By | January 27th, 2017|News and Trends, Supply Chain Strategy|2 Comments

7 Supply Chain Technology Trends Set to Disrupt Supply Chains in 2017 and Beyond

What supply chain technology trends are set to revolutionize your supply chain in 2017 and beyond? Supply chain executives recognize digital disruption is carving new opportunities in business process automation and organizational management – with increasing tenacity. As 2017 comes into focus, several key technological initiatives are topping corporate agendas. Here are 7 Supply Chain

By | January 17th, 2017|News and Trends, Supply Chain|0 Comments

Top 2016 Supply Chain Strategy Posts from the Supply Chain Link Blog

Happy new year! Over the past year, the Arkieva Supply Chain Link Blog provided thought leadership and informative posts on supply chain strategy tips, trends, and news. Just in case you missed some of our supply chain strategy posts, we’ve compiled a list of our popular supply chain posts from 2016 below (ranked based on

By | January 6th, 2017|Supply Chain, Supply Planning|0 Comments

It was a Choco Delight: Arkieva Holiday Poem and Video

At the end of the year, as an Arkieva holiday tradition, we say thank you to our customers by sending chocolates from Belgium (another good reason to become an Arkieva customer). This year was no different. And of course, we treat ourselves to some of the delicious goodness. Here is our holiday video of everyone

By | December 22nd, 2016|General Topics, Holiday|0 Comments

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